​​sponsored by: Teleflora

4 business clinics are included in your registration!


Wether you've been open for a number of years or you have just opened the doors to your new business  . Congratulations, progress is being made! Customers will begin to flood the doors - that's the hope, but not always the reality. So what can you do to promote your business and customers buying from you?
Janelle Talimdjioski will help guide the beginning business owner or the seasoned business professional in the direction of online success. Starting with the importance of branding your business, to managing your social media presence and online reviews. Success is on the horizon.

To teach or not to teach?

​​speakers: Dot Chenevert AIFD  &  Bob Buettner 

sunday  |  10am - 11am  ​ waterford

How to Work Wonders in the Ever-Changing, Competitive Floral Marketplace

​​speaker: Ed Castillo

​saturday  |  1:30pm - 2:30pm  ​ ballroom north

To Teach or Not To Teach....and Who to Teach....and How to Teach...and What to Teach....And Why?

A seminar describing the who, what, where, how and why’s of teaching  oral design for the general interested public. It will give step by step instructions on how to set up  oral design classes, what and how to teach. There will also be a second dedicated to working with the Do It Yourselfers.

sponsored by:    The Connecticut Florists Association


​​You do not like them, so you say. Try them! Try them! And you
may!  You may like green eggs and ham!
 Just like flowers; florists are forever learning, forever growing and forever following new paths to undiscovered gardens. This morning's town hall style meeting is a fantastic opportunity to learn a new tip, break a bad habit and learn to stretch toward the sun outside your comfort zone. Bring your best floral tip to this mediated meeting.

 Light Continental Breakfast Included

sponsored by:    The Connecticut Florists Association

sponsored by: UFN


Success is on the Horizon

​​speaker: Janelle Talimdjioski        

saturday  |   4:00pm - 5:00pm  ​ ballroom north

There are no secrets in Whoville!

      Tips. Hints. And new know hows!

   sunday |  8:00am-9:30am  ​ ballroom north

Is your technology up to date? Are your business partners working with you or against you? Our industry has changed and so have consumer buying habits. Learn the best ways to compete in today’s challenging online environment, the importance of branding your business, growing corporate accounts, the most profitable avenues to market your business in 2017, and more! 

Business CLINICS